IFAW Giving Tuesday Matching Campaign

Sinking Ship Entertainment is an Emmy Award-winning kids’ media company based in Toronto, Ontario. Amanda joined the team at Sinking Ship in 2019 as Head of Marketing and Communications. Among her contributions was the launch of the sci-fi action-adventure series Endlings. 

As well as managing the international media marketing strategy for the launch of the series, Amanda also managed several strategic partnerships that aligned with the series' important message of environmental conservation and biodiversity. One such partnership included the International Fund for Animal Welfare (IFAW) in Canada and the US.  

Amanda oversaw the strategy and execution of the IFAW Endlings Campaign, a matching campaign aimed at raising money to build an elephant orphanage in Zambia. Through PR, influencer relations, and a thoughtful content strategy, the campaign raised over $140,000.