Communications with Purpose is our Passion.

Hey there! We’re Amanda Fruci Communications - AFC for short. In 2020 we took our many years of experience and a long list of successful projects, and decided to follow through on our own mission: to do good work and make a difference alongside the organizations, associations, and people we admire. 

We believe communications to be a superpower for doing good in this world. We’ve proved it before and we’ll do it again, if you let us. Every project team we assemble is carefully curated to meet each clients’ unique needs. 

We work with:

  • Nonprofits and associations

  • Educators, advocates, and scientists

  • Artists and creatives

  • For-profit businesses with philanthropic divisions or social impact mandates

Meet the Team

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Amanda Fruci, President

Amanda is a communications strategist with over 15 years of experience. She’s worked alongside some of Canada’s biggest cultural institutions, brilliant minds in science, and cutting-edge creators.

Her formula for success combines thoughtful strategy with creative storytelling. She believes in the power of communications to make a difference—in how we engage our audiences, impact our communities, and beyond.

“Amanda is a pleasure to work with and was instrumental in making our campaign a success. She's an experienced and knowledgeable communications expert with excellent strategic and big-picture thinking skills.”

— Dr. Larissa Vingilis-Jaremko, Founder and President, Canadian Association for Girls in Science