Burton and Isabelle Pipistrelle Book Launch

In 2010, the Royal Ontario Museum published its first kids’ book: Burton and Isabelle Pipistrelle: Out of the Bat Cave. As the project's lead publicist, Amanda worked with the book’s author and illustrator, and the Museum’s publication team to bring the book to media and influencers across Canada.  

The campaign included traditional media and influencer outreach, as well as strategic partnerships.  The efforts made to promote the book were very well-received, resulting in national media coverage, giveaways, and promotions with some of Canada’s prominent literary and family influencers.