Endlings Series Launch

Sinking Ship Entertainment is an Emmy Award-winning kids media company based in Toronto, Ontario. Amanda joined the team at Sinking Ship in 2019 as Head of Marketing and Communications. Among her contributions was the launch of the sci-fi action-adventure series Endlings.  

Amanda worked alongside the creative and distribution teams at Sinking Ship to develop and execute an international media marketing strategy that would bring Endlings to audiences in the US (on Hulu) and in Canada (on CBC).  The strategy included a robust digital marketing campaign, a comprehensive PR strategy, and strategic promotional partnerships in both markets. In addition to overseeing the campaign’s strategy, budgets, and timelines, Amanda also managed several agencies and community partners who all contributed to the international success of the launch of Endlings. 

In 2019, Endlings became the highest-streamed kids’ television show on Hulu, and it was a huge success for Canadian audiences with CBC.